I am Aditya, UX/UI Designer born and raised in India and currently based in Hamburg, Germany.
My work lies in intersection of technology and user's needs, I am an advocate for user centric design and have about 3 years of professional experience.
I did my Bachelor's of Design with a focus on Graphic design from India's most prestigious design college, National Institute of Design, Ahmedabad.
During my exchange semester, I also had an opportunity to learn interaction design, heavily focused on Virtual reality and gaming at Holon Institute of Technology in Israel.
Other than work, I enjoy reading a lot. Particularly books on human psychology and many books around User centric design.
My friends often tell me that my music taste is very unique, at one moment I would be listing to Judy Garland and the other moment to Doja Cat :}
I like to travel a lot, so, whenever I get an opportunity I travel.
December 2022- Present
Working on In-flight entertainment system for AERQ, a joint venture between Lufthansa Group and LG.
The system will be deployed on Eurowings discover flight A320.
Lead designer for Crew terminal End-to-end experienceCreated extensive design system Created overarching information architecture covering all use casesEnd-to-end UX and UI for crew and maintenance personal Boosted system speed by more then 200% and resolved Designed End-to-end experience for 3rd party apps like Get your Guide, Flight path 3D and Gladi8tor that allows passengers to book travel guides, view 3D map and play games on In-seat system and personal devices (mobile/tabs). Conducted usability tests to validate designs and find opportunity areas.Working with UI designer to enrich design systemCreated template and framework enabling developers to work on 3rd party apps from scratch
January 2022-December 2022
Working with Researcher, Product managers and engineers to create new and improve on existing experiences, for lightly skilled job seekers and small & medium businesses in the Indian market.
Monitored emerging UX design trends and practices for useful techniques and cutting-edge developments suitable for integration into future projects.
Maximised system performance, enhancing end-user experience by applying iterative back end development updates.In a quarters time we were able to facilitate more than 3 million phone interviews with user centric designs.
Built North star for Job cards and View job page having 10+ million footprints daily.
Designed and shipped app onboarding experience for job seekers.
January 2021-December 2021
Brainstormed with peers and other members of design team to determine enhancements and product features for Big Bazaar.We were able to increase the conversion rate from 1.3% to 5.3% for M-web after UX improvements on Product listing and description pages.
Lead a team of designers to create end to end experience for websites like Kingdom of white, Beauty by BiE, Sorentinna, etc.
January 2021-December 2021
May 2020-July 2020
Get in touch, connect on social media and lets make the world a better place together
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